BIT · Semester VII
E-Commerce syllabus
Official TU syllabus for E-Commerce (BIT403): 11 units, 62 topics. Every unit links to its notes and solved questions.
1
E-Commerce Fundamentals
5 Q- Definition and scope of e-commerce
- E-commerce versus e-business distinction
- Key elements of e-commerce business models
- Types of e-commerce by transaction parties
- History of e-commerce innovation and consolidation
- Current status of e-commerce in Nepal
2
E-Commerce Business Models and Strategy
7 Q- Business model definition and components
- Industry value chain versus firm value chain
- Capital raising approaches for business models
- Consumer behavior models in e-commerce
- E-commerce website development steps
- Catalog creation and management
3
E-Commerce Security Fundamentals
4 Q- Confidentiality in e-commerce transactions
- Integrity and data protection
- Availability and system reliability
- Non-repudiation and accountability
- Security threats in e-commerce
- Security mechanisms for e-commerce systems
4
Electronic Data Interchange and Standards
3 Q- EDI definition and purpose
- EDI layered architecture
- EDI application in e-commerce
- Significance of EDI in e-business
5
Secure Electronic Transactions and Protocols
4 Q- SET protocol features and participants
- Dual signature generation and application
- Payment authorization in SET
- Purchase request operations in SET
- SET protocol implementation in e-commerce
6
Electronic Payment Systems
4 Q- Types of electronic payment systems
- Online credit card transaction process
- E-payment system status in Nepal
- Cryptocurrency and blockchain technology
- Digital certificate provisions in Nepal
7
E-Commerce Security Threats and Countermeasures
1 Q- Sniffing attacks and prevention
- Spoofing attacks and mitigation
- Non-repudiation enforcement mechanisms
- Secure transaction protocols
8
Digital Marketing and Customer Engagement
6 Q- Display ad marketing and metrics
- Attrition rate and view-to-cart ratio analysis
- Acquisition rate and retention rate optimization
- Social media marketing on Facebook
- Pinterest marketing tools and strategies
- Multi-channel marketing approaches
- Mobile e-commerce and social e-commerce
- Video ad marketing completion and skip rates
- Social local and mobile marketing definition
9
Search Engine Marketing and Optimization
5 Q- Search engine marketing definition
- Page rank concept and calculation
- On-page SEO techniques for e-commerce
- Off-page SEO strategies
- Affiliate marketing versus viral marketing
- Viral marketing in e-business
- Location-based marketing tools
10
Recommendation Systems and Content Management
6 Q- Recommendation system definition and significance
- Collaborative filtering approaches
- Content-based filtering methods
- Cross-selling and upselling support
- Open source CMS for e-commerce development
- Static and dynamic catalog building
11
E-Commerce Legal and Regulatory Framework
3 Q- Electronic Transaction Act of Nepal sections
- Digital certificate provisions
- Legal framework for e-commerce transactions
- Regulatory compliance in Nepal
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