Syllabus

BSc CSIT · Semester VI

E-Commerce syllabus

Official TU syllabus for E-Commerce (CSC381): 7 units, 87 topics, 3 credit hours. Every unit links to its notes and solved questions.

1

Introduction

4h · 8 Q
  • E-commerce
  • E-business
  • Features of E-commerce
  • Pure vs. Partial E-commerce
  • History of E-commerce
  • E-commerce Framework (People, Public Policy, Marketing and Advertisement, Support Services, Business Partnerships)
  • Types of E-commerce: B2C, B2B, C2B, C2C, M-Commerce, U-commerce, Social-Ecommerce, Local E-commerce
  • Challenges in E-commerce
  • Status of E-commerce in Nepal
  • Overview of Electronic Transaction Act of Nepal
Unit notes →Solved questions →
2

E-commerce Business Model

8h · 9 Q
  • E-commerce Business Model
  • Elements of Business Model
  • Types of Revenue Models
  • B2C Business Models: E-tailer, Community Provider, Content Provider, Portal, Transaction Broker, Market Creator, Service Provider
  • B2B Business Models: Net Market Places (E-distributer, E-procurement, Exchanges, Industry Consortia), Private Industrial Networks (Single Firm, Industry Wide)
  • Electronic Data Interchange (EDI)
  • EDI Layered Architecture
  • EDI in E-commerce
  • E-commerce and Industry Value Chain
  • Firm Value Chain
  • Firm Value Web
  • Case Studies of Global and Local E-commerce Systems
Unit notes →Solved questions →
3

Electronic Payment System

9h · 9 Q
  • E-payment System
  • Online Credit Card Transaction
  • Online Stored Value Payment System
  • Digital and Mobile Wallet
  • Smart Cards
  • Social/Mobile Peer-to-Peer Payment Systems
  • Digital Cash/e-cash
  • E-Checks
  • Virtual Currency
  • Electronic Billing Presentment and Payment (EBPP) System
  • Auctioning in E-commerce (English, Dutch, Vickery, Double)
  • SET Protocol
  • Features of SET
  • Participants in SET
  • Card Holder Registration
  • Merchant Registration
  • Purchase Request
  • Dual Signature
  • Payment Authorization
  • Payment Capture
  • Status of E-Payment Systems in Nepal
  • Case Studies of Global and Local Payment Systems
Unit notes →Solved questions →
4

Building E-commerce System

5h · 6 Q
  • E-commerce Website/Software
  • Building Catalogs: Static, Dynamic
  • Building Shopping Cart
  • Transaction Processing
  • Development of E-commerce Website/Software: Databases, Application Programs
  • Integration with ERP Systems
  • Integration with Payment Gateways
  • Using Open Source CMS for Development of E-commerce Applications
Unit notes →Solved questions →
5

Security in E-Commerce

7h · 9 Q
  • E-commerce Security
  • Dimensions of E-commerce Security: Confidentiality, Integrity, Availability, Authenticity, Nonrepudiation, Privacy
  • Security Threats in E-commerce: Vulnerabilities in E-commerce, Malicious Code, Adware, Spyware, Social Engineering, Phishing, Hacking, Credit card fraud and Identity theft, Spoofing and Pharming
  • Client and Server Security
  • Data Transaction Security
  • Security Mechanisms: Cryptography, Hash Functions, Digital Signatures, Authentication, Access Controls, Intrusion Detection System, Secured Socket Layer(SSL)
Unit notes →Solved questions →
6

Digital Marketing

7h · 8 Q
  • Digital Marketing
  • Online Advertisement
  • Ad Targeting
  • Search Engine Marketing
  • Keyword Advertising
  • Search Engine Optimization
  • Display Ad Marketing
  • Interstitial Ad
  • Video Ad
  • Advertising Exchanges
  • Programmatic Advertising
  • Real-Time Bidding
  • E-mail Marketing
  • Affiliate Marketing
  • Social Marketing
  • Mobile Marketing
  • Local Marketing
  • Online Marketing Metrics
  • Pricing Models for Online Advertisements
  • Case Studies: Facebook Marketing Tools, Twitter Marketing Tools, Pinterest Marketing Tools, Location Based Marketing Tools: Google AdSense
Unit notes →Solved questions →
7

Optimizing E-commerce Systems

5h · 6 Q
  • Search Engine Optimization
  • Working mechinaism of Search Engines
  • On Page SEO
  • Off Page SEO
  • Page Ranks
  • Using Google Aanalytics
  • Social Media Analytics
  • Recommendation Systems: Collaborative, Content Based
  • Use of Recommendation Systems in E-commerce
Unit notes →Solved questions →

Textbooks and references

  • Kenneth C. Laudon and Carol Guercio Traver, E-commerce Business Technology Society, Pearson
  • Electronic Transaction ACT of Nepal
  • SET Secure Electronic Transaction Specification Book 1: Business Description
  • Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce A Managerial and Social Networks Perspective, Springer
  • Gary P. Schneider, Electronic Commerce, Course Technology, Cengage Learning
  • Colin Combe, Introduction to E-business Management and strategy, Elsevier
  • Dave Chaffey, E-Business & E-Commerce Management Strategy, Implementation And Practice, Pearson
  • Cristian Darie and Emilian Balanescu, Beginning PHP and MySQL E-Commerce From Novice to Professional, Apress
  • Cristian Darie and Karli Watson, Beginning ASP.NET E-Commerce in C# From Novice to Professional, Apress
  • Larry Ullaman, Effortless E-commerce with PHP and MySQL, New Riders
  • Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola foreword by John Battelle, The Art of SEO: Mastering Search Engine Optimization, O'Reilly
  • Adam Clarke, SEO Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
  • Charu C. Aggrawal, Recommender Systems, Springer

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