Data Warehousing and Data Mining2082.110 marksMarket basket analysis concept
What is the concept behind market basket analysis?How do you generate frequent item sets using Apriori algorithm? Explain.[4+6]
What is the concept behind market basket analysis?How do you generate frequent item sets using Apriori algorithm? Explain.[4+6]
(a) Concept Behind Market Basket Analysis Market Basket Analysis is a data mining technique used to discover associations and relationships between items purchased together by customers. 1. Purpose: - Identifies which products are frequently bought together - Discovers customer purchasing pattern...