Data Warehousing and Data Mining · Unit 8
Social Network Analysis
Exam-focused notes for Social Network Analysis (Data Warehousing and Data Mining, BIT454): what the TU syllabus asks and how it has actually been tested, with 3 solved past questions from this unit.
What this unit covers
- Social network analysis methods
- Social network analysis applications
- Types of network analysis
- Viral marketing concept
- Densification power law
- Network structure and properties
Social network analysis methods
How do you carry out social network analysis? List two of its uses. [5]
Social network analysis (SNA) is conducted through the following systematic steps: - Identify the network boundaries and nodes (individuals, organizations, or entities) - Gather data on relationships/connections between nodes through surveys, interviews, ob...
Full solved answer →Viral marketing concept
Define viral marketing. Describe densification power law. [2+3]
Definition: Viral marketing is a marketing strategy that leverages social networks and word-of-mouth communication to promote products, services, or content. It relies on users voluntarily sharing information with their networks, causing exponential growth ...
Full solved answer →Types of network analysis
What type of analysis can be performed in social network? Explain. [5]
Social network analysis (SNA) can perform several key types of analysis: - Examines the overall structure and patterns of connections within the network - Identifies clusters, communities, and subgroups of interconnected nodes - Analyzes network density, di...
Full solved answer →Make Unit 8 stick
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