E-Commerce20815 marksTypes of E-commerce
What does omni-channel mean in terms of e-commerce presence? Justify with an example.
What does omni-channel mean in terms of e-commerce presence? Justify with an example. [5]
Omni-channel refers to a business strategy in which a company provides a seamless, integrated shopping experience to customers across multiple channels simultaneously. These channels include physical stores, websites, mobile apps, social media platforms, telephone, and any other touchpoint throug...