CSC381 · TU past paper
E-Commerce 2079 question paper
The complete TU 2079 exam paper for E-Commerce (CSC381), all 12 questions with solved model answers written to the mark scheme.
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- 110 marksB2C Business ModelsHideAnswer
Explain different types of B2C business models with examples.[10]
B2C (Business-to-Consumer) e-commerce refers to online transactions conducted directly between a company and consumers who are the end-users of its products or services. Several distinct business models have emerged in the B2C space, eac...
- 210 marksDimensions of E-commerce SecurityHideAnswer
Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives.[10]
The Internet and Web are increasingly vulnerable to large-scale attacks led by organized gangs of criminals operating globally. In e-commerce platforms, products, services, cash, and sensitive information are all available on the Interne...
- 310 marksDigital Cash/e-cashHideAnswer
Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages.[10]
An Electronic Payment System (EPS) is a way of paying for goods and services electronically instead of using direct cash or physical cheques. It simply means online transaction of values. Among the various forms of EPS, digital cash (e-c...
- 45 marksPure vs. Partial E-commerceHideAnswer
How pure e-commerce differs from partial e-commerce? Support your answer with proper examples. [5]
E-commerce can be classified based on the degree of digitization involved in three dimensions: 1. The product or service being sold 2. The process used to deliver the product/service 3. The delivery agent or intermediary When all three d...
- 55 marksFirm Value ChainHideAnswer
Describe firm value chain and form value web. Mention their significance in e-commerce. [5]
The set of activities a firm engages in to create final products from raw inputs is called the firm value chain. Each step in the process of production adds value to the final product. The concept of value chain can be used to analyze a ...
- 65 marksBuilding CatalogsHideAnswer
Why is it important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog? [5]
A company that wants to sell products on the web must have a list, or online catalog, of its products available on its Web site. The importance of building catalogs in e-commerce systems includes: - Product Visibility: A product catalog ...
- 75 marksSecurity Threats in E-commerceHideAnswer
What is identity theft? How spoofing and pharming can impact e-commerce trades? [5]
Identity theft is a crime where someone wrongfully accesses and uses another person's personal information for economic gain. It occurs when someone manages to access personal information such as: - Bank account numbers - Home address - ...
- 85 marksCase StudiesHideAnswer
Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing? [5]
Pinterest offers several specialized pin formats that marketers use to enhance visibility, engagement, and conversions. Each type serves a distinct purpose in a Pinterest marketing strategy. --- Rich Pins enable advertisers to include ex...
- 95 marksOnline Marketing MetricsHideAnswer
Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views. [5]
Online marketing metrics are terms commonly used to describe the impacts and results of traditional online marketing such as display ads and e-mail campaigns. They help marketers measure the effectiveness of their online advertising effo...
- 105 marksOff Page SEOHideAnswer
Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done? [5]
Search Engine Optimization (SEO) is the process of improving the ranking of pages with search engines by altering the content and design of web pages and the site. SEO is essential for the following reasons: 1. Higher Visibility and Traf...
- 115 marksUsing Google AanalyticsHideAnswer
What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done? [5]
Google Analytics is a powerful web tracking tool that helps e-commerce businesses understand how their website is performing and how users interact with it. Its significance includes: - Tracking Site Performance: It provides detailed met...
- 125 marksAuctioning in E-commerceHideAnswer
How auctioning is done in e-commerce? Discuss different types of auctioning. [5]
E-auctioning (electronic auctioning) is the process of buying and selling goods or services over the internet through a bidding mechanism, where the price is determined dynamically by competing buyers or sellers. It is a key feature of e...