International Business Management20805 marksPolycentric, ethnocentric, regiocentric and geocentric appro
Describe the ethnocentric and regiocentric approach in functional management of international business.
Describe the ethnocentric and regiocentric approach in functional management of international business. [5]
The EPRG framework (Ethnocentric, Polycentric, Regiocentric, Geocentric) is a model used in international business to determine how companies manage their operations and approach functional management in foreign markets. Below are two key approaches from this framework: --- In the ethnocentric ap...