International Business Management20815 marksPolycentric, ethnocentric, regiocentric and geocentric appro
Explain the geocentric approach in functional management of international business.
Explain the geocentric approach in functional management of international business. [5]
The geocentric approach is one of the orientations within the EPRG(I) framework (Ethnocentric, Polycentric, Regiocentric, Geocentric) used in international business. In this approach, a company strongly believes that it is possible to utilize one unified type of strategy for all countries, regard...