E-Commerce · Unit 6 · 7 hrs
Digital Marketing
Exam-focused notes for Digital Marketing (E-Commerce, CSC381): what the TU syllabus asks and how it has actually been tested, with 8 solved past questions from this unit.
What this unit covers
- Digital Marketing
- Online Advertisement
- Ad Targeting
- Search Engine Marketing
- Keyword Advertising
- Search Engine Optimization
- Display Ad Marketing
- Interstitial Ad
- Video Ad
- Advertising Exchanges
- Programmatic Advertising
- Real-Time Bidding
- E-mail Marketing
- Affiliate Marketing
- Social Marketing
- Mobile Marketing
- Local Marketing
- Online Marketing Metrics
- Pricing Models for Online Advertisements
- Case Studies: Facebook Marketing Tools, Twitter Marketing Tools, Pinterest Marketing Tools, Location Based Marketing Tools: Google AdSense
Digital Marketing
What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing?[10]
--- Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, and brands to target audiences. It encompasses all marketing efforts that use the internet or electronic devices to connect businesses wi...
Full solved answer →Social Marketing
How social marketing, mobile marketing and local marketing are used in e-commerce to promote business. [5]
These three forms of marketing represent the Social-Mobile-Local (SoMoLo) framework, which is a key strategy used in modern e-commerce to promote business and reach consumers effectively. --- Social e-commerce is e-commerce that is enabled by social network...
Full solved answer →How facebook exchanges, reaction buttons and sponsored message are used for social marketing and advertisement. [5]
Facebook is one of the most powerful platforms for social marketing and advertisement. It provides several tools that businesses and marketers use to reach their target audience, build brand awareness, and drive sales. --- Definition: Reaction buttons are f...
Full solved answer →Display Ad Marketing
What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?[10]
Display ad marketing is a form of digital marketing in which video or visual content is delivered using interactive media such as websites. It involves placing paid promotional messages in various visual formats across online platforms to build brand awaren...
Full solved answer →Case Studies
How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools? [5]
Facebook marketing tools are designed to help businesses grow their audience, spread their message, and build a strong brand presence online. These tools work across three key stages: fan acquisition, amplification, and brand strengthening. --- Fan acquisit...
Full solved answer →Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing? [5]
Pinterest offers several specialized pin formats that marketers use to enhance visibility, engagement, and conversions. Each type serves a distinct purpose in a Pinterest marketing strategy. --- Rich Pins enable advertisers to include extra information dire...
Full solved answer →Online Marketing Metrics
Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views. [5]
Online marketing metrics are terms commonly used to describe the impacts and results of traditional online marketing such as display ads and e-mail campaigns. They help marketers measure the effectiveness of their online advertising efforts. Three key metri...
Full solved answer →Pricing Models for Online Advertisements
Discuss different pricing models for online advertisements. [5]
Online advertising is a core component of the advertising revenue model, where a company that offers content, services, and/or products also provides a forum for advertisements and receives fees from advertisers. Google, for instance, derives a significant ...
Full solved answer →Make Unit 6 stick
Practice CSC381 with flashcards & quizzes