E-Commerce · Unit 7 · 5 hrs
Optimizing E-commerce Systems
Exam-focused notes for Optimizing E-commerce Systems (E-Commerce, CSC381): what the TU syllabus asks and how it has actually been tested, with 6 solved past questions from this unit.
What this unit covers
- Search Engine Optimization
- Working mechinaism of Search Engines
- On Page SEO
- Off Page SEO
- Page Ranks
- Using Google Aanalytics
- Social Media Analytics
- Recommendation Systems: Collaborative, Content Based
- Use of Recommendation Systems in E-commerce
Working mechinaism of Search Engines
Describe the working mechanism of search engines. [5]
Search engines are powerful tools used to locate information on the internet and also serve as a major platform for digital marketing. Their working mechanism can be described through the following key components: --- Search engines use automated programs c...
Full solved answer →Use of Recommendation Systems in E-commerce
What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based? [5]
--- A recommendation system is a tool that uses a series of algorithms, data analysis, and AI to make recommendations online. These systems are used to predict user interests and recommend product items that might be interesting for them. Significance Descr...
Full solved answer →Off Page SEO
Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done? [5]
Search Engine Optimization (SEO) is the process of improving the ranking of pages with search engines by altering the content and design of web pages and the site. SEO is essential for the following reasons: 1. Higher Visibility and Traffic: Most users clic...
Full solved answer →Using Google Aanalytics
What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done? [5]
Google Analytics is a powerful web tracking tool that helps e-commerce businesses understand how their website is performing and how users interact with it. Its significance includes: - Tracking Site Performance: It provides detailed metrics such as page vi...
Full solved answer →On Page SEO
What is Search Engine Optimization (SEO)? How on page SEO can be done? [5]
Search Engine Optimization (SEO) is the process of improving the ranking of the pages with search engines by altering the content and design of the web pages and site. In simple terms, SEO involves a set of techniques and strategies used to make a website m...
Full solved answer →Recommendation Systems
How content based and collaborative filtering approaches are used for product recommendation in e-commerce? [5]
A recommendation system is a tool that uses algorithms, data analysis, and AI to make recommendations online. These systems predict user interests and recommend product items that might be interesting for them. For example, if a user buys a T-shirt from an ...
Full solved answer →Make Unit 7 stick
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