E-Commerce · Unit 2
E-Commerce Business Models and Strategy
Exam-focused notes for E-Commerce Business Models and Strategy (E-Commerce, BIT403): what the TU syllabus asks and how it has actually been tested, with 7 solved past questions from this unit.
What this unit covers
- Business model definition and components
- Industry value chain versus firm value chain
- Capital raising approaches for business models
- Consumer behavior models in e-commerce
- E-commerce website development steps
- Catalog creation and management
Capital raising approaches for business models
Define business model. Describe the approaches for raising capital for business model.[10]
A business model is a conceptual framework that describes how an organization creates, delivers, and captures value. It outlines the fundamental logic of how a business operates, generates revenue, and sustains itself in the market. Key components of a busi...
Full solved answer →What is business model? Discuss various ways of raising capital for business model.[10]
A business model is a conceptual framework that describes how an organization creates, delivers, and captures value. It outlines the fundamental logic of how a business operates, generates revenue, and sustains itself in the market. Key components of a busi...
Full solved answer →How can capital be raised for a business model? Explain. [5]
Capital refers to financial resources required to establish, operate, and expand a business. Raising capital is essential for converting a business idea into reality and sustaining operations. - Raising funds by selling ownership shares in the business - In...
Full solved answer →Consumer behavior models in e-commerce
Define consumer behavior models? Why is it essential to address the models in e-commerce marketing? [5]
Consumer behavior models are conceptual frameworks that explain and predict how consumers make purchasing decisions, interact with products/services, and respond to marketing stimuli. These models map the psychological, social, and economic factors influenc...
Full solved answer →E-commerce website development steps
Describe the steps of building E-commerce website. [5]
Since reference notes are not provided, this answer follows standard e-commerce development practices aligned with typical BSc CSIT curriculum: - Define business objectives and target market - Identify product/service categories - Determine functional requi...
Full solved answer →Catalog creation and management
What is a catalog in e-commerce? How are catalogs created? [5]
A catalog in e-commerce is a structured collection or database of products and services that an online business offers for sale to customers. It serves as a digital storefront displaying: - Product information (name, description, specifications) - Pricing d...
Full solved answer →Industry value chain versus firm value chain
How industry value chain differ from firm value chain? [5]
Firm Value Chain: - Represents the sequence of activities performed by a single organization to deliver a product or service to customers - Focuses on internal processes within one company - Includes primary activities (inbound logistics, operations, outbou...
Full solved answer →Make Unit 2 stick
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