2 E Commerce Business Models And Strategy

E-Commerce · Unit 2

E-Commerce Business Models and Strategy

Exam-focused notes for E-Commerce Business Models and Strategy (E-Commerce, BIT403): what the TU syllabus asks and how it has actually been tested, with 7 solved past questions from this unit.

What this unit covers

  • Business model definition and components
  • Industry value chain versus firm value chain
  • Capital raising approaches for business models
  • Consumer behavior models in e-commerce
  • E-commerce website development steps
  • Catalog creation and management

Capital raising approaches for business models

208210 marks

Define business model. Describe the approaches for raising capital for business model.[10]

A business model is a conceptual framework that describes how an organization creates, delivers, and captures value. It outlines the fundamental logic of how a business operates, generates revenue, and sustains itself in the market. Key components of a busi...

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208110 marks

What is business model? Discuss various ways of raising capital for business model.[10]

A business model is a conceptual framework that describes how an organization creates, delivers, and captures value. It outlines the fundamental logic of how a business operates, generates revenue, and sustains itself in the market. Key components of a busi...

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20805 marks

How can capital be raised for a business model? Explain. [5]

Capital refers to financial resources required to establish, operate, and expand a business. Raising capital is essential for converting a business idea into reality and sustaining operations. - Raising funds by selling ownership shares in the business - In...

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Consumer behavior models in e-commerce

20825 marks

Define consumer behavior models? Why is it essential to address the models in e-commerce marketing? [5]

Consumer behavior models are conceptual frameworks that explain and predict how consumers make purchasing decisions, interact with products/services, and respond to marketing stimuli. These models map the psychological, social, and economic factors influenc...

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E-commerce website development steps

20815 marks

Describe the steps of building E-commerce website. [5]

Since reference notes are not provided, this answer follows standard e-commerce development practices aligned with typical BSc CSIT curriculum: - Define business objectives and target market - Identify product/service categories - Determine functional requi...

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Catalog creation and management

05 marks

What is a catalog in e-commerce? How are catalogs created? [5]

A catalog in e-commerce is a structured collection or database of products and services that an online business offers for sale to customers. It serves as a digital storefront displaying: - Product information (name, description, specifications) - Pricing d...

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Industry value chain versus firm value chain

05 marks

How industry value chain differ from firm value chain? [5]

Firm Value Chain: - Represents the sequence of activities performed by a single organization to deliver a product or service to customers - Focuses on internal processes within one company - Includes primary activities (inbound logistics, operations, outbou...

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