E-Commerce · Unit 9
Search Engine Marketing and Optimization
Exam-focused notes for Search Engine Marketing and Optimization (E-Commerce, BIT403): what the TU syllabus asks and how it has actually been tested, with 5 solved past questions from this unit.
What this unit covers
- Search engine marketing definition
- Page rank concept and calculation
- On-page SEO techniques for e-commerce
- Off-page SEO strategies
- Affiliate marketing versus viral marketing
- Viral marketing in e-business
- Location-based marketing tools
Search engine marketing definition
What is search engine marketing? Differentiate affiliate marketing from viral marketing. [5]
Search Engine Marketing is a digital marketing strategy used to increase the visibility of websites in search engine results pages (SERPs). It involves promoting websites by increasing their visibility through: - Paid search advertising - Running sponsored ...
Full solved answer →Off-page SEO strategies
Consider you are working as an SEO expert, now explain the possible ways of doing off-page SEO of an e-commerce website. [5]
Off-page SEO refers to optimization techniques performed outside your website to improve its search engine rankings and online visibility. Here are the key ways to implement off-page SEO for an e-commerce website: - Acquire high-quality backlinks from autho...
Full solved answer →Location-based marketing tools
Consider you are hired as a digital marketing analyst for meroghar.com which sells various products. Now explain various location based marketing tools that you can use for meroghar.com. [5]
Location-based marketing uses geographic data to deliver targeted promotional content to customers based on their physical location. For an e-commerce platform like meroghar.com, these tools can drive foot traffic to partner stores, increase online conversi...
Full solved answer →On-page SEO techniques for e-commerce
Being a SEO analyst, how can you perform on-page SEO of an E-commerce website? [5]
On-page SEO refers to optimizing individual web pages to rank higher in search engines and attract relevant traffic. For e-commerce sites, this is critical for product visibility and sales conversion. - Conduct thorough keyword research to identify high-int...
Full solved answer →Page rank concept and calculation
What is a page rank? How can you do search engine optimization to improve page rank? [5]
Page Rank is an algorithm used by search engines (notably Google) to determine the importance and relevance of web pages. It assigns a numerical score to each page based on the quality and quantity of links pointing to it. Key principles: - Pages with more ...
Full solved answer →Make Unit 9 stick
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